Your website content won’t be read by everybody, regardless of how persuasive it is. Therefore, more than half of your website visitors will simply skim through the content. As a result, it is more important to ensure they reach your website.
It’s more important to eliminate unnecessary website elements than to use elaborate designs and bright colours that irritate your audience. You should strip your website down so that the information you provide is clear and easy to locate.
You should build a website that tells users what you are and how to contact you right away. The average website visitor can decide whether or not it is worthwhile to explore a website in under three seconds.
When designing your Home Page, it’s easy to feel tempted to use many photos, important text, bold calls to action, etc.
You might think that this is one of the worst mistakes you can make, but this isn’t true at all. When potential customers click on your website link, they are bombarded with sensory overload right away and won’t go any further than the home page.
It won’t matter what design overload looks like, as users will only glance at the content. Here are some of the reasons.
1. Too many links
A website with too many links that open new browser windows is an example of bad design.
Having a website that invites visitors to leave isn’t a good idea. It defeats the whole point of having a website.
The number of links that point to other websites without providing a way to return to your own website is another big no-no in website design.
To secure your audience’s attention, you should provide links to authority sites that offer them more information but add too many links, and your audience might leave.
2. Too bright colours and font sizes
Your visitors should not be forced to turn their eyes to read the content of your website because most people don’t enjoy that situation.
For example, bright colours and huge fonts can sometimes seem overkill for a website design. Clean, sleek colours and fonts are key to attracting potential clients to your website without coming across as pushy or salesy.
Internet is a great source of information nowadays, especially since so much of it. Unnecessarily bright website designs, as well as small text sizes, are common causes.
An overly flashy site can have the opposite effect and drive customers away. The biggest problem is that it may appear too salesy. For this reason, a minimalist approach is often viewed as best for website design. Good example for this can be found on the web design Brisbane portfolio.
The design of your website should be clean, sleek, and inviting to visitors and potential customers so they can find out more about your product or service.
3. Website loading time
The loading time will also be impacted by too much bling. You will lose your audience if your site is too slow.
Consequently, people often don’t have the time to wait around while your website loads because they’re so busy.
This phenomenon has decreased human attention spans from 12 seconds to 8 seconds. And things become even worse when you search for information online, and it turns out that we are even more demanding.
A slow-loading website will have a high bounce rate, hurting your business. The larger the image used on a website is, the longer it takes to load, so it is crucial that the images used on the site be carefully selected and compressed before being displayed. SEO Sunshine Coast offers audits for websites to determine areas of improvement.
Final Words
It is very often difficult to identify these mistakes, and it is not just a matter of using sharp eyes.
If you want to avoid making these mistakes, you need to approach design from a user-driven perspective and think of the user’s needs before considering a website’s profitability.
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